Thursday, May 26, 2016

Three ZenFone models hit Taiwan stores on Tuesday

TAIPEI, Taiwan -- tek (華碩電腦) today will launch a trio of the -powered ZenFone 4-6 in Taipei, although the target market will be China and the direct competitor will be mainland-based rising smartphone star Technology. According to local reports, high-ranking executives of Chunghwa Telecom (中華電信), Taiwan Mobile (台灣大哥大) and Far sTone (遠傳) will appr at the product launch for ZenFones, showing support for the personal computer maker.
Pricing for the local market has yet not been revled.
Unveiled in January at the Consumer Electronics Show (CES) in Las Vegas, tek's three new ZenFone models start at just US$99 and come in screen sizes of 4-6 inches to target mainstrm buyers.
The Zenfone 4 was announced at US$99 for a 4-inch display and an Atom Z2520 1.2GHz dual-core processor, while the ZenFone 5 will go for US$149 for its 5-inch IPS panel with a resolution of 1280x720, a dual-core processor and an 8-megapixel camera.
The relatively higher-end ZenFone 6 starts at US$199 and an advanced 6-inch touch screen and 13-megapixel camera, the company announced.
Despite the affordable cost of its new models, smart look likely to remain a drag on tek's business this yr as the PC vendor struggles to rch its brk-even shipment scale of 5 million units amid fierce competition, according to a recent report by CLSA Ltd.
The Hong Kong-based brokerage forecast tek will ship 3 million smart in 2014 with lingering losses and an operating margin of minus 7 percent. It gave the stock an “outperform” rating and set a price target of NT$324.
By Kathryn Chiu, The China Post

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