TRENDS: Premium smart, for less

Taiwanese tech giant launches ZenFone series and ZenUI user interface, writes Izwan Ismail
THE latest range of premium ZenFone smart by Taiwanese tech giant , is affordably priced in Southst Asia.
The Android-based ZenFone 4, ZenFone 5 and Zen Fone 6 are priced RM299, RM599, and RM899 respectively here.
“Good, powerful smart need not always be at a premium price, and the best technology is one that is used by the masses,” said chairman Jonney Shih at the launch in Jakarta recently.
Despite the affordability, he stressed that quality and performance have not been compromised in the new models.
SMART FUNCTIONS
All three smart fture the latest smart technologies in camera, user interface and design, and grouped under ’ advanced user interface design called ZenUI. This is a mobile user interface with over 1,000 enhancements, to make the devices more smless and fun to use.
ZenUI contains modern flat icons,
vivid colour themes, animation, new ringtones and notifiion sounds as well as a cln layout to present information clrly.
It includes two ftures — What’s Next and Do It Later. Loed on the home screen, What’s Next highlights reminders, notifiions and appointments according to chronological order. If you can’t attend to important activities such as calls, messages and even to-do tasks, there’s a Do It later interface which reminds you on outstanding items in a specially designed card interface like Google Now.
Another premier ZenUI fture is PixelMaster, a camera technology that is an essential part of the ZenFone experience. The fture improves camera performance to capture grt looking photos and s in any lighting condition.
Two additional PixelMaster ftures, Low-light Mode and Time Rewind, are also available on ZenFone 5 and ZenFone 6. The Low-light Mode is said to significantly incrse the camera performance in poorly lit scenes.
By merging adjacent pixels, the camera incrses light sensitivity by up to 400 per cent and contrast up to 200 per cent, resulting in clr and bright low-light shots without the need for a flash.
Electronic Stabilizer (EIS) has also been added to improve low-light performance, resulting in sharper, non-blurry photos. The Low-light mode is also available when shooting .

SELFIE IS KING
Aware that consumers love selfies, has included a dedied Selfie Mode fture in the .
It enables users to use the high resolution main camera on the back of the phone, instd of the lower resolution front-facing camera, to take an individual selfie, or with a group of friends.
The camera automatically detects when the selected of people is in the frame and begins a countdown before taking three photos. The user can select the best-looking photo to save and share online.
Another fture Depth of Field Mode lets the user capture engaging photographs with sharp, isolated subjects set against rich, softly blurred backgrounds.
All ZenFone models fture Corning Gorilla Glass 3 screens for scratch resistance and durability. High-performance and power-efficient Atom processors ensure the best mobile experiences for users.
Available in several exciting colours, ZenFone 4, ZenFone 5 and ZenFone 6 are expected to be here by the end of the month.

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