Thursday, May 26, 2016

Tek enters Thai smartphone market

Newly appointed country manager Jeff Lo
Competition between smartphone makers in Thailand is hting up as new Asian handset companies make inroads into the promising mobile computing market to grab a significant market share.

Tek Computer Inc, a Taiwanese computer maker, plans to spend US$4 million to promote the relse of its first smartphone in the Thai market. "We aim to have a 10% share in the local smartphone market this yr, making us a top-five player," said Jeff Lo, newly appointed country manager of Tek Computer (Thailand).

The jump onto the smartphone bandwagon is to crte a new revenue strm and offset a sharp revenue decline from computer sales.

Thailand's smartphone market is expected to have skyrocketing growth this yr with sales of 14-20 million units thanks to hvy 3G migration promotional campaigns from mobile operators.

To capitalise on demand, Mr Lo said Tek will introduce a full range of smartphone models in Thailand this yr, starting from May.

The company yesterday launched its first three Zenfone models, fturing four-, five- and six-inch displays priced at 2,990, 5,990 and 8,990 baht, respectively. Target users are 18-35 yrs old.

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