Thursday, May 26, 2016

China market: tek braces for strong smartphone competition

tek Computer's plan to boost sales of its new ZenFone series smart in China with low prices could meet strong competition from local brands including , TCL, Technology and , according to industry sources.tek will start marketing its ZenFone smart in Taiwan on April 8 and in China on April 11. The 5-inch ZenFone will be available for the equivalent of US$149 unlocked and 6-inch models at US$199.The 4-inch ZenFone, which will be priced at US$99, will be delayed to May, the sources noted.tek has tmed up with e-commerce operator Uitox to form an e-commerce company, Digital International (ADI), to strengthen its marketing online. has recently launched a new 5.5-inch smartphone, the 3X, which is powered by an 8-core processor priced at CNY998 (US$161). Pre-sale orders for the 3X reportedly have exceeded 10 million units, revled the sources.Additionally, has also launched a more competitive model, the 3C, which is available for CNY798.Other vendors, including TCL, and , are expected to launch comparable models to take on the X3, 3C and tek's ZenFone, said the sources.Monica Chen, Taipei; Steve Shen, DIGITIMES

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