Celebrates the Launch of ZenFone in Southst Asia

Chairman Jonney Shih introduces the flagship smartphone series and ZenUI user interfaceSingapore (15 April, 2014) — Chairman Jonney Shih, accompanied by CEO Jerry Shen, announced the availability of the ZenFone Series for Southst Asia at a press event in Jakarta today. During the event, Mr. Shih introduced the complete ZenFonelineup and the exclusive ZenUI mobile interface, together with many of its unique ftures. Among the premier ZenUI ftures is PixelMaster, a camera technology that is an essential part of the ZenFone experience. The exclusive PixelMaster camera technology makes it effortless to capture memorable photos and s in any lighting condition.
For the first time, Southst Asian consumers can experience the empowering luxury of the long-anticipated ZenFone, available in a range of sizes and colours. All ZenFone models come with ZenUI, the all-new mobile user interface with over 200 enhancements that make mobile devices even more fun and smless to use.
The launch of ZenFone in Indonesia marks a significant milestone for following ZenFone events in Taiwan and China. "We are very excited to bring this empowering luxury to consumers in Southst Asia. I have always believed that the best technology is used by a mass audience, so when we set foot on this journey of in srch of incredible, we aim to crte the most extraordinary phone for everyone to enjoy," said Chairman Shih.
The ZenFone Series ftures high-performance and power-efficient ® Atom™ processors to deliver outstanding mobile experiences. Joining Chairman Shih on stage, Vice President and eral Manger, Asia-Pacific and Japan Region, Gregory Bryant, said: “ is proud to join on the ZenFone journey with our Atom processors. ZenFone offers an incredible user experience at a competitive price, and that will be a compelling proposition for consumers.”